Oliver Buchannon
Jose Coronel

Build a predictable pipeline with cold outreach and LinkedIn.

Your Book of Business Is Not Your Name

Aug 4, 2026

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2 min read

Your Book of Business Is Not Your Name

He lost a third of his revenue. That wasn't the worst part.

Jose Coronel
Jose Coronel
Cold email is not email marketing. Stop running them like they are.

Jun 2, 2026

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4 min read

Cold email is not email marketing. Stop running them like they are.

Same tools. Same inbox. Completely different jobs.

Jose Coronel
Jose Coronel
The TWIG moment that made me start this newsletter

May 25, 2026

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1 min read

The TWIG moment that made me start this newsletter

It was a hallway conversation, not a keynote.

Jose Coronel
Jose Coronel
The 80/20 of freight forwarder growth

May 22, 2026

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1 min read

The 80/20 of freight forwarder growth

Most forwarders get this exactly backward.

Jose Coronel
Jose Coronel
You're in. Here's what to expect.

May 21, 2026

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1 min read

You're in. Here's what to expect.

Three things to know, then I'll let you go.

Jose Coronel
Jose Coronel
 Quick one — do you still want to hear from me?

May 21, 2026

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1 min read

Quick one — do you still want to hear from me?

No hard feelings either way. Just want to do this right

Jose Coronel
Jose Coronel

The Modern Forwarder

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