Welcome to The Modern Forwarder, {{first_name | default: "friend"}}.
Quick orientation, then I'll get out of your inbox.
Who I am: I'm Jose Coronel. I run Forward IQ (a B2B growth agency for freight forwarders) and co-run All Trans Cargo Group with my mom — a forwarding company moving freight between Usa, Ecuador, Brazil, Venezuela, Colombia and China. I've been in this industry my whole adult life. 15+ years.
I'm not a marketer who discovered freight. I'm a forwarder who learned marketing because referrals stopped being enough.
What you'll get: One email a week. Real teardowns of what's working in outbound sales, content, and pipeline systems for freight forwarders — written by someone running both sides of the table.
What you won't get: recycled LinkedIn fluff, "engagement bait," or 47 emails trying to sell you something next week.
One small ask: Hit reply and tell me one thing — what's the single biggest growth bottleneck in your business right now?
I read every reply. It shapes what I write next.
That's it. Talk soon.
— Jose