Client Acquisition

Outbound, cold email, LinkedIn, and sales systems for freight forwarders

Client Acquisition

Outbound Is Not a Slot Machine

Aug 12, 2026

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6 min read

Outbound Is Not a Slot Machine

Why volume-first outbound breaks in freight, and the trigger-based system that replaces it

Client Acquisition

Referral Roulette

Aug 5, 2026

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3 min read

Referral Roulette

Why waiting for referrals is the most expensive sales strategy in freight

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